In the Philippines, the endorsers count the most. If you have hot, popular, controversial celebrity endorsers for your product, it will become the talk of the town. Imagine having the Royal Family of Philippine showbiz introduce Magnum in Manila with all the controversial talents of Ms. Anabelle Rama, it will create not just a craze but a chaos.
Magnum became talk of the the town, everyone wanted to try it out, see what the fuzz is all about. They talk about the over-price, they talk about the taste, they talk about the endorsers, it was hyped to the next level.
Then comes judgment day, the taste test. Magnum is not so extra-ordinary. Magmum almonds chocolate taste like Sneakers chocolate, while the vanilla ice cream inside reminds me of Tivoli. Sorry to disappoint but I love Cornetto better. I will agree that its a robbery, its like hanging on a reel hose and looking down to see a pool full of white chocolate and dark chocolate syrup. Except the white chocolate is cheaper than the dark chocolate. Where will you jump?